Recruitment4 min read

Writing Job Descriptions That Attract the Right Candidates

A poorly written job description is one of the biggest barriers to finding great talent. Learn how to write job adverts that attract the right people - and deter the wrong ones.

Most job descriptions are written in a hurry, copied from a previous version, or drafted by someone who has never actually done the role. The result is a generic, uninspiring document that attracts a flood of unsuitable applications and puts off exactly the candidates you want.

Start with the basics: what does the role actually involve day-to-day? Be specific. 'Managing a team' tells a candidate very little. 'Leading a team of five customer service advisers, conducting monthly one-to-ones and managing performance' tells them a great deal. Specificity builds credibility and helps candidates self-select.

Be honest about what you're looking for. Separate your 'essential' requirements from your 'desirable' ones - and be ruthless about what's truly essential. Research consistently shows that women are less likely to apply for roles unless they meet all listed criteria, while men will apply if they meet around 60%. Keeping your essential list tight will broaden your talent pool.

Don't forget to sell the role. Candidates have choices, and the best ones are often already employed. Tell them why your business is a great place to work, what the team culture is like, and what opportunities exist for development. Authenticity matters here - candidates can spot corporate waffle from a mile away.

Finally, review your job descriptions for inclusive language. Tools like Gender Decoder can help identify language that may inadvertently deter certain groups. Small changes to the words you use can make a meaningful difference to the diversity of your applicant pool.

SHR

Salus HR Consultancy

Expert HR advice for UK businesses

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